case study Close   Amani Global Consulting   Our Customer:     Strategic Marketing Consulting Firm for Charitable Organizations    The Business Challenge:     To operate effectively, charitable organizations must implement rigorous marketing processes to find new donors and effectively manage existing donors. Charities must understand both donor acquisition costs and the cost/benefit trade-offs required to manage existing donor relationships.    The Solution:     Global Analytics has worked with this customer since June 2005. Based upon deep historical data, we developed a series of analyses for 5 of the firm’s clients (charities) including detailed analysis of the temporal behavioral patterns of donors, estimation of the long-term value of donors, and analysis of demographic segments to support targeted marketing campaigns. The result is a comprehensive set of detailed reports that provide data to enable our customer to guide its clients in the best direction to improve donor acquisition campaigns and more effectively identify and retain the most valuable donors.   Benefits:     The solution helped charities to:     Gain a clear understanding of donor acquisition costs and donor attrition Quantify the long-term value for individual donors and donor segments Identify the most effective ways to add new donors and retain the most valuable existing donors Clearly see the most important trends in donor value and attrition   Close